Innovation and Creativity

We are also innovative with regard to our employees advancing their personal and professional development. We form interdisciplinary project teams to further the skills and competence of our staff and provide for transparency and understanding of matters associated with the company.
Our junior management personnel are prepared for their future responsibilities in specially selected groups and through management audits.
We are at the forefront in developing innovative hair-care cosmetics and creative, new fragrances. For this reason, we provide our staff with the scope to further their own ideas and actually stimulate their creativity - in product development, packaging design, product design or the interior designing of hairdressing salons. Imaginative ideas are also needed in the area of founding and setting up new business areas at home and abroad.
And we even go a step further with our "Wella ideas" programme for encouraging and promoting suggestions within the company. We reward employees for pursuing new and unconventional paths, thereby establishing a platform to combine creativity with commitment - which also greatly contributes to increasing customer satisfaction.



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