Throughout the world our name is synonymous with innovative hair care - and we also enjoy great success in the perfume and fragrance sector with our holding company, Cosmopolitan Cosmetics. Our success is backed up by convincing results - as shown in our annual report.
Our intention is for the Wella brand name to be the clear leader in the hair care sector. To achieve this, we are making maximum use of our unique know-how - product range (e.g. System Professional, Koleston Perfect), consultancy and service - in every possible market. With our individually oriented hair care service and support in the area of hairdressing technology and equipment, we provide hairdressers with a sustained competitive advantage. Working closely with hairdressers as our partners in business is one of our main strengths.

In the retail sector, we want to grow more strongly than the market. To achieve this ambitious goal, we are placing our faith in the reputation and performance of the Wella brand name, which is at the centre of all our publicity activities. Wella retains its functional and emotional driving force through innovative and original product concepts, such as Viva Color, Vivality, Crisan, Wellaflex and Design. In addition, we also provide a Wella consultancy service for the trade.

In the perfume and fragrance sector we are striving to be amongst the top five suppliers by tapping the potential of our market portfolio internationally. With out prestige brands like Gucci and Rochas as well as our long-running ranges such as 4711, Gabriela Sabatini and Naomi Campbell - to name just a few - it is clear that we do not just recognize trends and translate them into market success, we actually set the trends ourselves.