Hair and Beauty Expert

Wella is one of the world's leading cosmetics suppliers. Founded in 1880 the Darmstadt based Wella AG can look back on more than 125 years of Beauty expertise tracing its success to its Professional, Consumer (Retail) and Cosmetics & Fragrance divisions. Since 2003 Wella AG is part of the Procter & Gamble Group (P&G), the global No. 1 consumer goods company.

Trendsetter in Hair Fashion

For many years now the company has been among the world market leaders for salon exclusive color treatments, styling, hair care and perming products. Traditionally, Wella fosters close partnerships with hairstylists and offers them a full service for the salon business. The industry not only associates the Wella Professional brands with product innovations, but regards Wella as a trendsetter for hair fashion in the international hair care products market. Within P&G, Wella Professional business is integrated into the "Professional Care" business unit.

In the early nineteen seventies Wella entered the consumer business, placing its focus on hair colorants and innovative styling and hair care products for the end user. Under a global agreement, marketing and sales of Wella’s consumer brands have been licensed to P&G in 2004.

Leader on the world fragrance market

Late nineties Wella consolidated all its cosmetic and fragrance activities - Muelhens, Rochas and Gucci perfumes - under the umbrella of Cosmopolitan Cosmetics GmbH, Cologne. Within just a few short years the division developed an excellent brand portfolio with internationally successful products and became a top five supplier to the industry. With the consolidation of Wella/Cosmopolitan Cosmetics and P&G's Prestige Beauté Fine Fragrances business, P&G Prestige Products form one of the world's leading fragrance houses.

Research in the Name of Beauty

The business of beauty is fast paced. Wella invests in intensive research and development to ensure that the road to market readiness is as short as possible and that hair care product innovations go on to become bestsellers.

In Wella's laboratories about 400 scientists are at work, in cooperation with international universities, institutes and some 7000 colleagues from parent company Procter & Gamble. The priority areas include research, pre-development and development for the color, styling, permanent wave and treatment units. At the same time they see to it that research results are transformed into products for hairdressers and end users worldwide. In the last ten years, the amount invested in R&D has almost been doubled. This has led to a multitude of patentable inventions.

Before being tested in practice by experienced hairdressers, new formulas are checked for quality in the lab and in the Applications Technology division, and for user compatibility in the Product Safety division. Only then are new products released to take the market by storm.