Trend Vision Techniques

How to define a trend? Working in collaboration with renowned global trend forecaster Carlin, Wella Professionals is informed by Carlin’s trend intelligence, inspired and invigorated by the new, emerging directions. Sharing this invaluable knowledge with a group of international hairstylists, Wella Professionals IDs pivotal trends and the hairstylists transform them into inspired hair messages. And, the process doesn’t end there… trend messages become hair messages which become service messages, as Wella Professionals fully embraces it’s knowledge and applies it holistically through every touch-point.

Wonderland, Mineral Splendour, Factory Lyrics, Couture Allure, these are the four key trends translated into hair messages by Wella Professionals for 2008, each one stands alone but none has sole supremacy, move freely between and amongst them.