The Wella International Trend Vision Award

The Wella International Trend Vision Award supports the young creative talent. Hairstylists were given the creative freedom to interpret one of four key hair trends 2007, using Wella Professionals’ products to create the look.

The four hair trends 2007 have been identified by Wella Professionals in collaboration with renowned global trend forecaster Carlin International:

• Nordic Serenity: about finding a holistic balance between new spiritual ideas and technology
• Sensual Intrigue: a very sophisticated and glamorous trend
• Rustic Deluxe: a story based on the ‘Eco de Luxe’ trend
• Pop Couture: fun and funky with style